Created by hotel managers of the Souss-Massa region, the association AIHA Agadir wants to be the spokesman of the hotels with the competent authorities and legal bodies. It makes every effort to help its members by intervening on many levels such as financial, economic, fiscal, legal, technical or customs.

The aim of the association is to contribute to the development of local tourism. To achieve this, it implements solutions to find sources of funding. It sets up various campaigns to attract foreign capital and joins and participates in all events related to the tourism and hotel industries.